Privacy Policy

1. Who We Are

Heartland Acquisitions ("we," "us," "our") is a real estate investment company based in Kansas City, Missouri. We buy residential properties directly from homeowners for cash. Our website is heartlandacquisitions.com and our business address is 2107 Grand Boulevard, Kansas City, MO 64108. You can reach us at (816) 973-5420.

2. Information We Collect

When you interact with us, we may collect the following information:

• Contact Information: Name, phone number, email address
• Property Information: Property address, property condition, photos submitted through our Home Scanner tool
• Communication Records: SMS messages, call logs, email correspondence
• Consent Records: Timestamps, IP addresses, and specific consent language you agreed to when opting in to SMS communications
• Usage Data: Browser type, IP address, pages visited, time spent on our website

3. How We Use Your Information

We use your information to:

• Evaluate your property and prepare a cash offer
• Communicate with you about your property and our services via phone, SMS, and email
• Send transactional messages including appointment confirmations, offer updates, and closing notifications
• Send promotional messages about our services (only with your explicit consent)
• Improve our website and services
• Comply with legal obligations

4. SMS/Text Messaging

By providing your phone number and checking the appropriate consent box on our website form, you agree to receive SMS messages from Heartland Acquisitions. Specifically:

• Transactional SMS: Account notifications, appointment confirmations, offer updates, and customer care communications
• Promotional SMS: Marketing messages about our services and property acquisition opportunities

Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP to any message. For help, reply HELP or call us at (816) 973-5420.

We will not share your phone number or SMS consent with any third parties for their marketing purposes. Your consent to receive SMS is not a condition of purchasing any goods or services from us.

5. Information Sharing

We do not sell, rent, or share your personal information with third parties for their marketing purposes. We may share your information only in these limited circumstances:

• Service Providers: Companies that help us send SMS messages, process transactions, or manage our technology. These providers are contractually obligated to protect your data.
• Title Companies & Closing Agents: If you accept our offer and proceed to closing, we share necessary information with the title company handling the transaction.
• Legal Requirements: If required by law, subpoena, or court order.

6. Data Security

We implement reasonable security measures to protect your personal information, including encrypted data transmission (SSL/TLS), access controls, and secure data storage. However, no method of transmission or storage is 100% secure.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and resolve disputes. Consent records are retained for a minimum of 5 years for compliance purposes.

8. Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt out of SMS messages at any time by replying STOP
• Opt out of marketing emails by clicking the unsubscribe link in any email

To exercise any of these rights, contact us at (816) 973-5420 or email us.

9. Cookies and Analytics

Our website uses cookies and similar tracking technologies to improve user experience and understand how visitors interact with our site. You can control cookies through your browser settings.

We use the following third-party analytics and advertising tools:

• Microsoft Clarity — captures session replay and behavioral metrics (clicks, scrolls, mouse movements) to help us understand how visitors use our site and improve their experience. Clarity automatically masks sensitive content such as form inputs, passwords, and personal information. Learn more in Microsoft's Privacy Statement.
• Google Analytics 4 — measures site traffic and engagement so we can improve content and performance.
• Meta Pixel and Conversions API — measures the effectiveness of our advertising on Facebook and Instagram. We may share hashed contact information (email, phone) with Meta solely to match conversions to ads; raw contact data is never shared.
• Google Ads conversion tracking — measures the effectiveness of our advertising on Google.

You can opt out of these analytics by enabling "Do Not Track" in your browser, using a tracker-blocking extension, or contacting us to request removal of your data.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of our website or services after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy, contact us at:

Heartland Acquisitions
2107 Grand Boulevard
Kansas City, MO 64108
Phone: (816) 973-5420
Website: heartlandacquisitions.com